Renault Life Designed

OVERVIEW

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Renault Life Designed

Concept, design and direction for Renault's "Life Designed" Windows 8 Ad-in-App experience. Based experience and interaction off of Renaults design philosophy petals of life by engaging consumers with beautiful photography, dynamic animations and unique gestures.

Art Direction, Interactive, Motion 

Press

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Production

Knowing that the ad was going to be highly interactive, we hired and worked with game developers on getting the interactions just right. Starting with motion studies in After Effects to help show movement, I'd pass onto the developers in London to create. Daily touch bases made sure progress was made in a collaborative venture.