Renault Life Designed
Concept, design and direction for Renault's "Life Designed" Windows 8 Ad-in-App experience. Based experience and interaction on Renault's "Life Flower" design strategy and engaged consumers with beautiful photography, dynamic animations and unique gestures.
Art Direction, Interactive, Motion
Knowing that the ad was going to be highly interactive, we hired and worked with game developers to get the interactions just right. We began with motion studies created in After Effects to showcase the desired movement, which we provided to the developers in London to create. From there we collaborated closely to make a fun and engaging experience.