Led the visual design language for the marketing website, video and corresponding digital and print collateral. Partnered with product owners, content writers, motionographers and developers to implement a storytelling concept as a way to capture the audience by humanizing the product.
Visual Design, Interactive, Illustration
While planning the creative direction of the marketing website for Stream, an enterprise video service, I determined the best way to showcase it would be through a video experience created in-house. Partnering with our talented motionographer, I led the strategy and execution, including gaining team alignment, casting, location selection, storyboards and filming through to final product.